Think TV’s mission is to help advertisers get the very best from commercial TV. Using independent research, data and technology, they prove the value and effectiveness of TV advertising provides a greater return on investment than other advertising channels.
Their 2017 ‘Rethink TV’ conference attracted an audience of over 2000 people from marketing, brands and ad agencies. Rather than just preach to them, we brought this captive audience into a live experiment, using their own real-time engagement to prove the point that TV is a powerful medium.
When the lights went low, 2000 heads turned to watch the giant screens. That is the power of TV.
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