From decades of experience, Mitre 10 knows what tradies want.
We created the ‘Heritage’ TVC to establish Mitre 10’s history of working alongside tradies to help build Aussie homes. It reminds Australian tradies that Mitre 10 is there to offer knowledge, expertise and strong service ethics, as it has done generation after generation.
The campaign included a 45-second and 30-second brand TVC, supported by 15-second retail ads, airing throughout the 2018 season of The Block, capitalising on the brand's sponsorship of the program.
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