AAMI needed to increase consideration and sales of Income Protection Insurance. This type of cover is not top of mind for most people because they think the likelihood of an injury that keeps them out of work for an extended period of time is pretty low.
To capitalise on our audiences' underlying desire to avoid loss of income, we created a campaign that showed the potential outcomes of not being protected, using AAMI's "Not Very Insurancey" humour.
View the ad here.
+6% UPLIFT IN LEADS
+24% IN $ NET PREMIUM
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2017 unless noted otherwise.