Weight Watchers Media Kit

Weight Watchers is Australia's leading weight loss and healthy lifestyle program.

Through the brand’s magazine, app and digital channels the team helps members reach their health and weight-loss goals, with highly relevant and impactful content.

Weight Watchers offers advice, research, recipes and exercise ideas along with inspiring member stories. The brand is keen to partner with fellow brands who are just as passionate about providing members all the tools they need at every step of the journey.  

Key Stats

  • Weight Watchers magazine has a readership of 70,000
  • Members are predominantly female
  • Their average age is 45.7 years old
  • Their average household income is $105,390
  • 80% of readers are the main grocery buyer in their household
  • 49% have children at home under the age of 18

The advantages of advertising with Weight Watchers: 

Weight Watchers has a total brand reach of over 500,000.

The Weight Watchers magazine has the biggest growth year on year in the women’s magazine category (+11.3%) between 2016-2017.

The Weight Watchers website has 1,292,732 unique page views per month.

The brand has a diverse portfolio for advertising opportunities, which includes the Weight Watchers magazine, cookbooks, annual guides, digital and social media.

Weight Watchers provides a number of integrated packages such as the gold, silver and bronze levels to ensure your brand can be front-of-mind throughout the year.

For more information about advertising with Weight Watchers, download the media kit.


Chris Waite

[email protected]

+614 2445 3172

Media kit download

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