What’s been happening on Pinterest lately? Here are three brands making it in the world of pins
This week, US brand Caribou Coffee did something pretty cool. A little while back, they ran a Pinterest campaign in which they asked fans to share the things they loved, to drum up some inspiration for a new coffee blend. To celebrate this week’s launch of the latest blend, Caribou Coffee built a five-storey Pinterest board in the largest mall in the US. Shoppers could pin live posts to the board (and no doubt try the new brew). Clever.
Target in the US has partnered with three Pinterest gurus – all professional bloggers and designers, who between them boast more than 13 million followers. At staggered intervals throughout 2014, each will release a limited-edition collection of party products to be sold in Target stores (and online), with the first collection earmarked for March. Way to steal followers, Target – well played.
Yet another police station has added Pinterest to its crime-fighting strategy. As of this month, Dallas Police Department will be using the social platform to post lost property that’s made its way to their headquarters – everything from golf clubs and jewellery to an electric wheelchair. With 80 members of the force already taking lessons in online etiquette, the term ‘social media officer’ just took on new meaning.
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