Fergus Stoddart
This is a post by Fergus Stoddart

Three, two, one, action! We’re chuffed to announce that we’ve been appointed by Australian producer Michael Cassel Group (MCG) to handle strategy, creative and promotion of the Royal Edinburgh Military Tattoo. The spectacular will arrive in Sydney in 2019, with Carat being appointed to handle media strategy and implementation.

MCG, Head of Marketing, Luca Asrress commented on our win: ‘Edge presented an impressive team with a deep understanding of event and theatrical productions. Edge’s strategy and creative work was a standout winner for us.”

After the success we had with Kinky Boots, it’s great to have another opportunity to work with the team at Michael Cassel Group. Over the years we’ve developed a good understanding of the nuances of event marketing, which we’ll be drawing on. In saying that, this event is like no other: it’s a remarkable blend of music, ceremony, theatre and dance, which we know Sydneysiders will love.

To read the full press release click here.