User generated content can help you get closer to your audience.
Building and retaining a strong relationship is never easy. It takes time, commitment and, most importantly, trust. Trust between your brand and your customer.
In today’s increasingly competitive and fast-paced marketing landscape, marketers understand that time is of the essence and they only have a short window of opportunity to make an impact on the audience they want to capture.
So how can marketers efficiently and effectively create trust for a brand with such limited chances to engage consumers?
One of the solutions is user generated content (UGC). By creating campaigns based around consumer participation – for example, a competition or a ‘home try-on service’ – the focus is on consumers, who need to actively respond. Through this engagement, consumers produce authentic and original content that acts as valuable data, potentially giving you new insights into your audience, as well as validating the brand.
As marketers, we must remember that emotion needs to be at the heart of our content to build trust with our brand. Creating emotion means creating a piece of content that users can relate to and are more likely to share. Bingo! When UGC is successfully utilised in this way, brands effortlessly reach new markets and strengthen existing relationships.
Before you develop a strategy for utilising UGC, here are some things to keep in mind:
Need some inspiration? We’d love to hear from you to talk about your next UGC marketing campaign.
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