Nissan Brain to Vehicle Technology
Richard parker
This is a post by Richard Parker
Edge’s defiantly ginger strategy guru Rich is a fan of Copenhagen, Steak-frites, George Orwell and Paul Simon. Not necessarily in that order.

In case you're unaware, Nissan is developing a technology that will allow vehicles to read your brain activity whilst you're driving. Our Executive Planning Director, Richard Parker, has decided to explore what this could mean for both consumers and marketers.

Aside from discovering how many buzzwords he can fit into an article, he's unearthed some pretty staggering ideas. It involves blockchain, Clint Eastwood and a lot of thinking about sex.

Click here to read the full article on Mumbrella.