Yep, you read that right.
In case you're unaware, Nissan is developing a technology that will allow vehicles to read your brain activity whilst you're driving. Our Executive Planning Director, Richard Parker, has decided to explore what this could mean for both consumers and marketers.
Aside from discovering how many buzzwords he can fit into an article, he's unearthed some pretty staggering ideas. It involves blockchain, Clint Eastwood and a lot of thinking about sex.
Click here to read the full article on Mumbrella.
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