Edge Mumbrella Awards
Matt Batten
This is a post by Matt Batten

Edge won Content Marketing Campaign of the Year at the 2018 Mumbrella Awards for Nulon’s ‘Born This Way’. The campaign included development of the brand platform, launch films, the ‘Modifiers’ series of 30+ mini-documentaries and social media.

Here's what the jury had to say about our entry!

“The jury noted that selling automotive products in a crowded market is particularly tough in the current climate. Despite this, they said the campaign was “Built on a clear understanding of the audience and job to be done. Edge were able to do beautiful work in a category not known for great content. It delivered commercial success that was not expected for the brand. Edge displayed incredible use of storytelling to build a community and drive purchasing. The high results on low budget proved that with the right idea and solid execution, content marketing can deliver results for a wide range of brands across industries. This is how to do content marketing.”

This news makes us especially excited for the upcoming Australian Effie Awards 2018 since this same campaign has been named on the shortlist with winners to be announced on 30 August. Fingers crossed.