Fergus Stoddart
This is a post by Fergus Stoddart

Months in the making, we’re proud to announce our win of the Jaycar Group content and customer experience account.

Edge has a vision to deliver content experience that puts Jaycar, and sister brand RoadTech Marine, at the heart of the tech and electronics community.

“We’ve made a significant investment in data and CRM, we now need the strategy and the delivery of that content,” says Jarrod Carrol, Jaycar’s Marketing Director. “It’s a big opportunity and Edge will help us unlock that. We were impressed with Edge’s strategic experience developing personalised content and connecting into like-minded communities. We know that’s the future for our brands.”  

Fergus Stoddart, our Director at Edge, is excited for where this partnership can take the brand. “There’s an enormous opportunity for a brand like Jaycar to lead the tech and electronics space. It’s a tough market for many retailers but Jaycar have a very special brand and unique offering for consumers. It’s our job to transform how that story is delivered using their data and tech. We know what retailers need. This win, alongside Freedom and Retail Food Group recently, gives us the momentum to be able to deliver it.”  

To read the full press release, click here.