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Fergus Stoddart
This is a post by Fergus Stoddart

Content marketing agency Edge has launched its first Snapchat campaign for financial insurance client AAMI.

The three-part campaign coincided with coverage of the NBA (National Basketball Association) this past week. It was Snapchat’s millennial potential that saw AAMI trying to reach the younger drivers, releasing ads featuring young hot shot Aussie basketballer ‘Slam’ Duncan Jones and his skills.

“The new Snap Ad format presents an interesting challenge: it’s clearly an interruptive format, yet it offers an opportunity to engage with an elusive Gen-Y audience and to tell a linear, contextual story in 10-second bursts. This is exactly what we’ve tried to do for AAMI.” said Edge’s managing partner and head of strategy, Richard Parker.

Read the full article from B&T here.