The pace of change has been relentless, but we’ve evolved from publishing to custom publishing to content marketing and now a full-service creative agency.
This article was originally published on Campaign Brief.
Last week Edge celebrated its fifteenth birthday, hosting a party with clients and industry friends at our Surry Hills office. From humble beginnings as a travel publishing business in Manly 15 years ago, Edge has undergone several transformations, evolving into a digitally led, data-driven content marketing agency in 2010 and into a full-service creative and content business in 2017 with the merger of retail communications agency Creative Oasis.
Fergus Stoddart, one of our founding partners acknowledged the significance of this milestone saying: “Reaching fifteen is no mean feat in our industry. The pace of change has been relentless, but we managed to evolve faster than many of our direct competitors in the content space. We set out to lead the content revolution and I'm proud we have achieved some industry firsts, from being the first to publish an Australian custom magazine on iPad in partnership with Adobe, to creating the first Snapchat filter used by an Australian financial services brand via AAMI’s Derby Day filter. We're excited about the future and our offer of fusing advertising, content and media is really gaining traction and resonating well with clients."
Our Executive Planning Director, Richard Parker, who joined Edge as a partner six years ago has spearheaded this new direction saying: "The pace of change is only going to accelerate. Last year, when we merged with Creative Oasis, we launched our agency proposition of 'Creating Relevance. Relentlessly' for our clients. The idea of this positioning was to help our clients adapt to this pace of change. The truth is that the philosophy applies just as much to us an agency – and Edge's history really reflects that."
Our combined agency is now headed by group MD David Stretch who came over following the merger with Creative Oasis.
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