artificial intelligence
Dan King
This is a post by Dan King

Last year, we saw Artificial Intelligence (AI) become a buzzword across the news and media. But, rather than becoming fad, it's thought that AI will radically change the way we do things. So what does this mean for marketers? 

Our Melbourne Managing Director, Dan King, suggests that there's a lot already happening. From an agency and brand perspective, AI presents one thing in particular: the ability to look closer at how, why and when consumers behave. 

At Edge, we're already looking at ways we can leverage AI to tap into our obsession with consumers. This will allow us to make sure the brands we work with remain relevant, relentlessly.

Click here to read Dan's article in B&T magazine.