Fergus Stoddart
This is a post by Fergus Stoddart

About seven years ago, I remember the sudden flurry of excitement among agencies and brands alike that heralded the mainstream arrival of the QR code. Surely this new technology would solve all our problems in terms of connecting with individuals on the path to purchase, plus reduce the need to pay the major grocers handsomely for instore marketing? Read more.


It’s essential to keep track of what people are saying about your brand online. Whether positive or negative, that feedback can help you refine your marketing message and improve your brand’s reputation. Not only is there a wealth of tools out there to help you keep on top of social brand mentions, there’s a right way and a wrong way to respond to any feedback you receive. Read more.


Consumers are increasingly demanding that retailers supply content relevant to their needs – or else. While there is no magic formula when it comes to delivering targeted communications and no one perfect way to engage your customers, some trends have emerged recently that show it is possible to master the art of finely honed content. Read more.


Bad content is rife these days. Too many companies are churning out dross by prioritising quantity over quality. According to content marketing guru Ann Handley, the time has come to cut the BS and take a bigger, bolder and braver approach to branded content. Read more.


When content marketing expert Michele Linn wanted to lay her hands on a great example of content she’d filed away, she found it tedious and time-consuming to locate it. Enter intelligent content, which has allowed her to organise all her examples in one single place – and use them much more easily. Read more.