With a strong grounding in planning across digital, social, mobile, CRM and custom publishing, Rich is responsible for content strategy across all Edge clients, as well as the strategic direction of the business.
Rich built up his expertise in London, where he worked with Seven, Large Design and Story Worldwide before setting up boutique creative agency Better Things, sharing his nous for strategic planning with a large number of brands, including ASOS.com, Aviva, Estée Lauder and Johnson & Johnson.
Now a fully fledged Sydneysider, Rich has built a reputation for himself in the industry, regularly contributing to bandt.com.au, mumbrella.com.au and SmartCompany.com.au and speaking at events such as Mumbrella360, B&T MAD Week and the Mumbrella Festival of Branded Content and Entertainment.
Who would play you in a film? There is only one ginger actor worth his salt, so it'll have to be Damian Lewis. Like him, I am English, and therefore charming, bumbling and a bit of a drunk. Unlike him, I am not muscular and chiselled but defiantly skinny and bespectacled. These are, of course, requirements for any decent wonk. Which is what I am.
If you were planning a music festival, who – dead or alive – would be your headliner? I have to turn to the raw data for this one. My Last.fm profile tells me that, since 23 April 2008, the artists I have listened to the most, in descending order, are: The National, Belle and Sebastian, Laura Marling, Bob Dylan and James Yorkston and The Athletes. God, I'm boring.
You're given an airplane ticket to anywhere in the world – where do you choose to go? Copenhagen, Denmark: Cool, cold, creative and stuffed full of beautiful people.
What's your favourite memory? Standing in a shed outside a static caravan in Somerset, UK, with my pyjama-and-singlet-wearing grandad using the back of a comb to scrape shaving foam off my nine-year-old face while he shaved his for real.
Who is your inspiration? George Orwell, who was wittier and funnier than people give him credit for. George the tailor, who has a little shop on Walworth Road in South East London and makes amazing bespoke suits. David Graeber, an anthropologist author who made me understand more about economics than any economist ever has. Rory Sutherland, who I have never met but whose blogs and books change the way I think. And my father, who is one of the biggest-hearted people I have ever known, and has overcome more adversity in his life than I will ever experience in mine.
You're on a desert island – what album have you brought with you? Paul Simon, Graceland. I come back to it time after time.
What would be your death-row dinner? Steak-frites, bearnaise sauce and, to (mis)quote Anthony Bourdain, a staggeringly expensive bottle of Burgundy drunk out of a paper cup. Bliss.
Why Edge? Because we think differently, we do differently and we have a damn good time while we're at it.
Head of Editorial – Custom Publishing and Social Media
We’re looking for a Head of Editorial with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social content.
You have worked across journalism, editorial, print publishing, digital publishing, and social content.
You’ll have a creative mind for ideation and collaboration, developing original stories and content,...
Intern (Marketing and Communications) - Sydney
Edge is a leading content and creative agency. We are on the lookout for dynamic and motivated students to work with us as a (1)Creative, (2) Strategy ,(3) Marketing and Communications Interns for three months.
Working closely alongside one of the Managing Partners and the whole agency you will no doubt gain hands-on experience, turning the principles you have learnt at university into skills that can be used in a professional...
Edge Internship (Creative)
Edge, the award winning advertising and content marketing agency, is seeking applicants for its new internship program. We’re committed to making brand relentlessly relevant and we believe in training up industry newcomers to do the same.
We’re recruiting for roles in the following departments: Creative
We consider Edge to be a different kind of agency, so we’re looking for a different kind of intern. While you may be...
Senior Account Director - Melbourne
Edge Melbourne is looking for a Senior Account Director.
We’re looking for someone who is restless and curious. Someone who is ambitious and yet affable. Someone who can deal with the complex and make it simple.
We’re looking for a safe pair of hands. Someone to nurture an important accounts as a key leader for the agency and client. Someone who sweats the day-to-day detail, without taking their eye off the future plan.
Art Director/Designer - Magazines and Books
We’re looking for a print designer with experience in magazines and books to be part of our team. Working across a variety of titles the subjects will vary from health, food, travel, B2B and more. You will need excellent communication skills, a passion for creativity, expert competency in Adobe CS, and proven aesthetic design skills.
Candidates with experience in other aspects of design will be at an advantage – such as photography,...
Junior Digital Media Coordinator/Analyst - Sydney
Edge is looking for a Junior Digital Media Coordinator/Junior Analyst to work out of our Sydney office.
Are you a recent university graduate or about to graduate? We’re looking for someone who is excited about the digital media landscape and all the possibilities of measurement that come with it.
We’re looking for someone who is excited about analysing data and research to find consumer’s digital behaviour, media best practices...
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