Matt Batten

Executive Creative Director

Matt Batten

Throughout his career, Matt has developed ideas across every channel known to man, for brands in almost every sector. In doing so, he has collected over 120 awards internationally – Cannes Lions, D&AD, OneShow, Clio, Effies and many more. Matt believes in the power of ideas generated from genuine human truths to create moments of connection between people and brands. His work, and that of the teams he has built and led, includes such innovations as detecting cancer with mobile phones, an organic printer’s ink, live press ads, moustache insurance, digital and social engagement for the original Share a Coke campaign, and the most re-tweeted brand tweet ever. He has been featured in Creative Magazine’s ‘Power 20’, named Creative of the Year in the APAC region, and been a speaker at advertising conferences in Australia, UK, France, USA and Chile. And as if he didn’t have enough to do, he writes, produces and makes short films.

Who would play you in a film and why? Sweetums from The Muppets. He may look scary and constantly angry but he's actually just a big-hearted softy, born with an unfortunate permanent scowl.

If you were planning a music festival, who – dead or alive – would be your headliner? Mumford & Sons. Go ahead and vilify me for being mainstream, but they are still the best performances I've ever been to. And I still like to play it loud and jump around. Otherwise, let's bring back Queen and David Bowie – two of the world's greatest artists. Ever.

You're given an airplane ticket to anywhere in the world – where do you choose to go     (and why)? All stops. I've seen a fair bit of this world, but still have soooo much to see and do. But let's start with the Kakslauttanen glass igloos in Saariselkä, Finland – seriously, check it out. It looks divine.

What's your favourite memory? Most recently, sitting in the sun at Le Ronsard at the foot of the hill of Sacré Cœur in Paris, enjoying a beer while watching my wyf and daughter having fun on the carousel across the road. Bliss.

Who is your inspiration? My father. A little clichéd but the man is a saint, a hard worker, a good laugh, and honest. Otherwise, it's the likes of Spielberg, Sorkin, Iannucci, Whedon and Abrams.

You're on a desert island – what album have you brought with you? A photo album. (See what I did there?)

What would be your death-row dinner? Why? What have I done? This is important. The dinner time should fit the crime.

Why Edge? Rather inauspicious that this question should follow the previous one. Is this the crime I committed? Is there something you're not telling me? If that's the case, then I'll have the 8-hour lamb tagine with apricots, couscous and bread freshly baked in a traditional ground oven in the foothills of Marrakech. And a beer.

5 good reasons
to join the crew.

\ Think different
We're out to shake up the media and marketing world.
\ Opportunity
We get to do some crazy awesome stuff for some of Australia’s biggest brands.
\ Youth
We're committed to giving young people great opportunities in advertising.
\ Size matters
We're not too big, so everyone’s voice is heard.
\ Cool kids
We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

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Work hard. Play hard. Some of the team off to No Lights No Lycra.

Thanks so much @sitbacksolutions for coming and presenting some great insights about UX! #EdgeAgency #UX

Throwback Thursday! Some behind-the-scenes action from our latest AAMI campaign. If you havent seen the final, hit the link in the bio! #EdgeAgency #ContentMarketing

Proud! My agency 's work for shortlisted for the branded content award at AC&E Awards