Fergus Stoddart

Commercial Director / Partner

Fergus Stoddart

“If you are not changing faster than the world around you, you are going backwards. It’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. His passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. He has enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference, B&T MAD Week and the CMO Summit, and driving the content agenda.

Who would play you in a film? Harrison Ford in Indiana Jones, obviously.

If you were planning a music festival, who – dead or alive – would be your headliner? AC/DC.

You're given an airplane ticket to anywhere in the world – where do you choose to go? It would be a helicopter to the top of the Rockies. Fresh air, powder, adrenaline and spills.

What's your favourite memory? Sailing holidays as a kid. Endless adventures, new destinations every day and eating under the stars every night. 

Who is your inspiration? Wilfred Stoddart: Legend wholesale grocer, humble leader, great dad and a constant source of fun. 

You're on a desert island – what album have you brought with you? Now 1,2,3,4,5,6,7,8,9..

What would be your death-row dinner? Chips and gravy.

Why Edge? The opportunity to change an industry with some of the most talented people I've ever met. 

5 good reasons
to join the crew.

\ Think different
We're out to shake up the media and marketing world.
\ Opportunity
We get to do some crazy awesome stuff for some of Australia’s biggest brands.
\ Youth
We're committed to giving young people great opportunities in advertising.
\ Size matters
We're not too big, so everyone’s voice is heard.
\ Cool kids
We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Edge Internship ( account services, strategic planning, project management, and marketing)

Edge, the award winning advertising and content marketing agency, is seeking applicants for its new internship program. We’re committed to making brand relentlessly relevant and we believe in training up industry newcomers to do the same.

We’re recruiting for roles in the following departments: account services, strategic planning, project management, and marketing (to note: a separate creative internship will occur later in the year...

Senior Account Director - Melbourne

Edge Melbourne is looking for a Senior Account Director.

We’re looking for someone who is restless and curious. Someone who is ambitious and yet affable. Someone who can deal with the complex and make it simple.

We’re looking for a safe pair of hands. Someone to nurture an important accounts as a key leader for the agency and client. Someone who sweats the day-to-day detail, without taking their eye off the future plan.

...

Associate Editor -Weight Watchers

Edge is seeking a qualified, experienced, highly-driven Associate Editor to join the Weight Watchers team. 

As Associate Editor you will act as 2iC to the Editor, supporting them in the overall production, execution and management of Weight Watcher’s print and digital products.

Akin to that of a red-hot Chief Sub, this role requires someone with impeccable editing, fitting and writing skills, who can produce quality copy quickly...

Art Director/Designer - Magazines and Books

We’re looking for a print designer with experience in magazines and books to be part of our team. Working across a variety of titles the subjects will vary from health, food, travel, B2B and more. You will need excellent communication skills, a passion for creativity, expert competency in Adobe CS, and proven aesthetic design skills.

Candidates with experience in other aspects of design will be at an advantage – such as photography,...

Motion Graphics Designer/Video Editor – Sydney

We’re looking for a talented all-rounder in video post-production, skilled in film editing, motion graphics, and 2D animation, as well as a skilled photographer and videographer. Ideally you would also be capable of 3D animation, and know your way around audio gear and lighting equipment. Basically, be a one-man or one-woman film crew.

You must have:

  • proven expertise in film editing, motion graphics and...

Work hard. Play hard. Some of the team off to No Lights No Lycra.

Thanks so much @sitbacksolutions for coming and presenting some great insights about UX! #EdgeAgency #UX

Throwback Thursday! Some behind-the-scenes action from our latest AAMI campaign. If you havent seen the final, hit the link in the bio! #EdgeAgency #ContentMarketing

Proud! My agency 's work for shortlisted for the branded content award at AC&E Awards