“If you are not changing faster than the world around you, you are going backwards. It’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. His passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. He has enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference, B&T MAD Week and the CMO Summit, and driving the content agenda.
Who would play you in a film? Harrison Ford in Indiana Jones, obviously.
If you were planning a music festival, who – dead or alive – would be your headliner? AC/DC.
You're given an airplane ticket to anywhere in the world – where do you choose to go? It would be a helicopter to the top of the Rockies. Fresh air, powder, adrenaline and spills.
What's your favourite memory? Sailing holidays as a kid. Endless adventures, new destinations every day and eating under the stars every night.
Who is your inspiration? Wilfred Stoddart: Legend wholesale grocer, humble leader, great dad and a constant source of fun.
You're on a desert island – what album have you brought with you? Now 1,2,3,4,5,6,7,8,9..
What would be your death-row dinner? Chips and gravy.
Why Edge? The opportunity to change an industry with some of the most talented people I've ever met.
Part time GRAPHIC DESIGNER – MELBOURNE
Do you live and breathe all things design? We’re looking for a part time graphic designer to join us in our Melbourne office.
To be successful in this role, you will have a strong design background and have demonstrated the capacity to take an idea from the brief through to execution. You must have solid experience in an ad agency, working in a creative duo and tackling briefs.
The ideal candidate will have:
MIDWEIGHT CREATIVE TEAM – SYDNEY
We’re looking for a shit-hot midweight creative duo to develop great ideas across a wide range of amazing client brands in every channel – film, social, experiential, integrated, new media.
You MUST have:
1. a portfolio that shows great ideas in different channels
We won't even look at your CV if you don't have a great portfolio of creative work across different channels.
2. solid experience in ad agencies
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