Andrea Smart 

Finance Director 

Andrea Smart

A Finance professional with over 20 years’ experience within the Media & Advertising space starting back in the early 90’s at Ogilvy & Mather in London when an Advertising Agency was just that – the fully integrated one-stop shop for all services, over the years working my way through all the major players in the industry WPP, IPG, Omnicom, Publicis and most recently Havas before joining Edge earlier this year. Originally from Newcastle in the NE of England, moved to Sydney in 2010 after an 18 year stint in London.

Who would play you in a film and why?

Helen Hunt (people say I look like her – don’t see it myself) or Sandra Bullock

If you were planning a music festival, who – dead or alive – would be your headliner? 

I’d have two stages – one with musicians currently alive and then the other I’d bring back all the talented people we have lost, Stage 1 - Def Leppard headlining for sure, but with good support bands (Thunder, Poison, Journey, Daughtry, Heart), Stage 2 Prince, Queen with Freddie Mercury, INXS with Michael Hutchence, Soundgarden with Chris Cornell, George Michael

You're given an airplane ticket to anywhere in the world – where do you choose to go (and why)? 

South of France then back to Oz via Hawaii – my two favourite places of the world, South of France for Grand Prix Weekend and catch up with friends, then a chill out relaxing time in Waikiki

What's your favourite memory? 

Sitting watching Match of The Day with my Dad on a Saturday night

Who is your inspiration? 

My Dad, he’s the best person I’ve ever met, he would give away his last pound in his pocket to help out a family member or friend, 10 years after his death I still have people telling what a great man he was.

You're on a desert island – what album have you brought with you? 

Hysteria by Def Leppard

What would be your death-row dinner? 

Lots of very good European (specifically French) cheeses, the biggest cheese platter you could create all washed out down with the best French Champagne of course (Crystal, Krug or Bolly would be great)

Why Edge 

Why not……….

5 good reasons
to join the crew.

\ Think different
We're out to shake up the media and marketing world.
\ Opportunity
We get to do some crazy awesome stuff for some of Australia’s biggest brands.
\ Youth
We're committed to giving young people great opportunities in advertising.
\ Size matters
We're not too big, so everyone’s voice is heard.
\ Cool kids
We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Head of Editorial – Custom Publishing and Social Media

We’re looking for a Head of Editorial with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social content.

About you:

You have worked across journalism, editorial, print publishing, digital publishing, and social content.

You’ll have a creative mind for ideation and collaboration, developing original stories and content, and...

Senior Planner

Edge Sydney is looking for a Senior Planner.

We’re looking for someone who is restless and curious. Someone who is obsessed with detail but can think big picture. Someone who has no trouble seeing the wood, despite the trees.

We’re looking for someone who is excited about discovering consumer and market insights that can shape award winning work. Who can use all the tools of the trade - from social listening to quant and qual...

Edge Internship (Creative)

Edge, the award winning advertising and content marketing agency, is seeking applicants for its new internship program. We’re committed to making brand relentlessly relevant and we believe in training up industry newcomers to do the same.

We’re recruiting for roles in the following departments: Creative

 

We consider Edge to be a different kind of agency, so we’re looking for a different kind of intern. While you may be...

Work hard. Play hard. Some of the team off to No Lights No Lycra.

Thanks so much @sitbacksolutions for coming and presenting some great insights about UX! #EdgeAgency #UX

Throwback Thursday! Some behind-the-scenes action from our latest AAMI campaign. If you havent seen the final, hit the link in the bio! #EdgeAgency #ContentMarketing

Proud! My agency 's work for shortlisted for the branded content award at AC&E Awards