Abbie Dubin-Rhodin

Senior Strategist

Abbie hails from America, having spent the last 10 years living, studying, and working in New York City. She cut her teeth at agencies like Juice, GSW, and ghg, focusing her efforts on developing strategies for some of the world’s largest healthcare and wellness companies, including Pfizer, Amgen, and Novartis. Newly a Sydneysider, Abbie is excited to bring an outsiders perspective to things, and help Aussie brands come to life in new and innovative ways.

Lastly, Abbie believes the proper pronunciation of the last letter in the alphabet is ‘zee,’ and understands the controversial nature of this opinion.

Who would play you in a film and why?

Aubrey Plaza, I think we take our sarcasm to a similar place, which is to say way, way too far. We also kind of look like, but it’s mainly the chokingly dry personalities.

If you were planning a music festival, who – dead or alive – would be your headliner?

I would have a menagerie of early aughts pop-punk bands. These were all the concerts I went to as an angsty teenager and I still have a completely unironic playlist full of Taking Back Sunday, Fall Out Boy and The Starting Line I like to blast weekly.

You're given an airplane ticket to anywhere in the world – where do you choose to go (and why)?

The Kingdom of Bhutan. As a strategist, I’m naturally intrigued by any country that has created its own brand index, which a former King of Bhutan did with the ‘Gross National Happiness’ index. In any case, a country that considers ‘Happiness’ to be its main export has got to be worth a look.

What's your favourite memory?

Of recent, my nephew being born. He’s the newest person I know, has limited awareness of his surroundings and mainly sleeps, but darn it if he isn’t just the cutest little guy I’ve ever seen

Who is your inspiration?

Cecile Richards, CEO of Planned Parenthood in America. She’s been out there fighting the good fight for years and thinking of what a complete badass she is a key source of motivation for me on long runs.

You're on a desert island – what album have you brought with you?

The Hamilton soundtrack. With that as my guide, I will have created a full-fledged democracy by end of year one and my rapping skills will be impeccable.

What would be your death-row dinner?

A tuna salad hoagie from Wawa. Most of that sentence will be completely intelligible to anyone outside of the mid-Atlantic region of the US, but I have to live my truth.

Why Edge?

We’re teaching brands to communicate like people.

5 good reasons
to join the crew.

\ Think different
We're out to shake up the media and marketing world.
\ Opportunity
We get to do some crazy awesome stuff for some of Australia’s biggest brands.
\ Youth
We're committed to giving young people great opportunities in advertising.
\ Size matters
We're not too big, so everyone’s voice is heard.
\ Cool kids
We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Head of Editorial – Custom Publishing and Social Media

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Intern (Marketing and Communications) - Sydney

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Senior Account Director - Melbourne

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We’re looking for someone who is restless and curious. Someone who is ambitious and yet affable. Someone who can deal with the complex and make it simple.

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Art Director/Designer - Magazines and Books

We’re looking for a print designer with experience in magazines and books to be part of our team. Working across a variety of titles the subjects will vary from health, food, travel, B2B and more. You will need excellent communication skills, a passion for creativity, expert competency in Adobe CS, and proven aesthetic design skills.

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Junior Digital Media Coordinator/Analyst - Sydney

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Work hard. Play hard. Some of the team off to No Lights No Lycra.

Thanks so much @sitbacksolutions for coming and presenting some great insights about UX! #EdgeAgency #UX

Throwback Thursday! Some behind-the-scenes action from our latest AAMI campaign. If you havent seen the final, hit the link in the bio! #EdgeAgency #ContentMarketing

Proud! My agency 's work for shortlisted for the branded content award at AC&E Awards