To build affinity with Volkswagen owners by creating a magazine and editorial experience that upholds the high standards of the Volkswagen brand. And showcase the brand’s remarkable global auto innovation and news for a local audience.
Volkswagen owners are not just ordinary vehicle owners. They are passionate about the brand and they appreciate being treated as valued customers. They also enjoy, and like to celebrate, being part of an exclusive Volkswagen world.
To create a high quality annual publication for Volkswagen vehicle owners that will keep them in the loop with news and information. This highly targeted magazine is designed to create a sense of exclusivity between the brand and Volkswagen cutsomers.
We continue to design, produce, print and distribute almost 100,000 copies of a highly visual Volkswagen-branded magazine per year. This is distributed to car owners and dealerships annually. Dealerships utilise these copies to entice prospective customers.
Volkswagen Magazine has achieved impressive results over the years:
· 98 per cent of readers consider the magazine to be of ‘excellent’ quality
· Created over $30,000 of advertising revenue per issue from up-market brands
· Increased customer loyalty by providing Volkswagen owners with a high-quality publication they look forward to receiving each issue
· Digital reach of 77,000 owners and 27,000 prospects
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