Turning separate titles published for individual airlines into an award-winning travel/lifestyle, regional business and mining magazine, Edge has developed a unique publishing model to enable four regional Australian airlines (and their 4.3 million-plus annual passengers) to have a magazine rivalling those of national and international carriers.
OUTthere is a magazine like no other; its down-to-earth, chatty and informative yet accessible writing brings to life the stories of Australians who live and breathe regional Australia. OUTthere’s unique editorial approach, which features content and tales from the locals and legends inhabiting the regions to which the airlines fly, engages passengers like no other; each issue of OUTthere is full of great yarns that remain with people long after they’ve travelled.
At the Publishers Australia Excellence Awards 2010, OUTthere took out the gong for Custom Magazine of the Year. The magazine was also runner-up for Editor of the Year (Michelle Hespe), runner-up for Designer of the Year, runner-up for Regional Publication of the Year and runner-up for Relaunch of the Year.
Each year, 4.34 million passengers are entertained throughout their journey thanks to the only in-flight entertainment medium provided on board: OUTthere magazine. This engaged audience is in the highest demographic of income earners, creating a unique, targeted and responsive platform.
Source: Lonergan Research OUTthere Reader Survey, 2015.
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2016 unless noted otherwise.
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