Petbarn isn’t simply making pets happy. They’re helping create better humans.
To build an emotional connection to pet owners and drive customer advocacy, we changed the way Petbarn talks about pets and their ‘parents’. With a campaign of online films, we brought emotive, entertaining insights to life, highlighting how pets positively impact people’s lives.
Each film featured a real pet parent and their genuine story, covering different aspects and desires from owning a furry friend.
View the other two films: FAITH and 2 BECOMES 3.
1.9 MILLION VIDEO VIEWS
25X MORE UNIQUE WEBSITE VISITORS
IAB CREATIVE SHOWCASE FINALIST
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