Apia’s mission was to increase brand awareness, brand consideration and the opportunity to connect Australian consumers over the age of 50 with the products that they need.
Apia’s business vision is to help champion Australians over the age of 50 by maximising penetration and lifetime value by assisting them in continuing to live life to the fullest.
To create a digital platform that helps people making a midlife transition find greater meaning in their lives, endeavours, families and communities. The platform is also community-based and allows like-minded individuals, businesses and organisations to connect and help each other navigate through their midlife transition. Finally, the platform provides a voice for over 50s, bringing it to the attention of the media, businesses, organisations and government bodies.
We created the platform in the form of a website named ‘Good Life’. The site provides relevant tools and information to support users on their particular journey. Content on the site includes members’ stories, articles, relevant content, exclusive offers and partnerships to provide opportunities and utility for users.
Results will be included once available.
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