Owned amplification

Alongside the various forms of paid and earned content amplification, Edge will help you leverage your owned channels to amplify your content efforts. 

What owned channels?

Well, do you have any of the following?

  • A website
  • A blog
  • Email newsletters or a subscriber database
  • Social platforms: Facebook, Twitter, LinkedIn, YouTube, Google+ etc
  • In-store media
  • Your custom magazine
  • Your catalogue

If so, you have a bunch of marketing assets that can be bent to your will. You don’t need to ask anyone to use any of these media channels because they belong to you already. So, if you want to use your email newsletter programme to point your customers towards those how-to videos you created on YouTube, you can. If you want to post links to your blog content on your social platforms - yep, you can. If you want to shout about your social media content, or broadcast your video content from in-store media, you guessed it, you can. 

One of the most cost-efficient ways to get your customers to interact with the content that you are publishing is to leverage your owned marketing assets. Often, the difference between a successful content marketing project and a failed one revolves around intelligent use of these assets.

Not exactly sure how to do that? No biggie, we've got your back.

For content that will rock your audience’s world, get in touch. We’d love to help you with your online content strategy.