Nowadays, it’s pretty much a given that businesses need to be producing great content to engage more deeply with audiences. Chances are, you’re on your game and you’re already producing content marketing in one form or another.
But the thing is, you don’t really feel like you’re winning the content game. In fact, you’re not even sure if it’s working. Are you creating the right content? Are you hanging out in all the right places? What ROI should you be achieving? (Seriously, how the hell are you even meant to measure this stuff?)
Don’t worry – we’ve got you covered.
Edge has created a smart, very specialised product to enable you know whether your content is actually, y’know, performing. Plus, we give you expert recommendations on exactly what to do next.
Want to know our secret? Lean a little closer.
We interview key stakeholders and people from different parts of your business. We totally get inside your heads and understand who are you, what you do and why you do it. We look at where you’re already producing content, understand what that content is, and identify exactly where the gaps are and where the opportunities lie. We look at resourcing and budgets, at technology and systems, and look for efficiencies.
We then collate all of this information into a 20-page report and give your business a content marketing scorecard that you can then benchmark against for future content. The icing on the cake comes with our expert recommendations and specific advice on what you need to do next.
Sick of guessing how to win the content game? Call us now and talk to us about performing a content audit.
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