This is a post by Fergus Stoddart

Richard Parker, Managing Partner and Executive Head of Planning and Strategy, has been chosen as one of the 50 brightest minds in our industry to speak at this year’s ADMA Global Forum.

Over two days, the forum will showcase ideas, case studies and proven approaches to marketing from industry pioneers.

Richard, alongside Ant Russell, Marketing Manager, Brand and Acquisition at AAMI, will explore the transformation of AAMI’s marketing approach from traditional brand advertising to the development of a storytelling and content marketing strategy. Rich and Ant will share how the strategy leveraged AAMI’s “Not very insurancey” proposition to reach a younger and much larger audience. They’ll also cover our strategic frameworks and process, insights into the challenges and opportunities of working with multiple stakeholders, how to pull content from brand advertising, as well as case studies of success Facebook, Snapchat and AAMI’s owned channels.

Don’t miss it! Find out more here.