Cue Pepsi’s multi-million dollar showcase content film, the instant backlash, and the brand’s immediate withdrawal of the work.
What exactly went wrong with the Kendall Jenner starring Pepsi ad?
Edge’s ECD Matt Batten breaks it down and apologises in advance for making you see this attempt by Pepsi to resonate with their target audience.
Read the article here.
View the discussion thread.
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