Richard Parker looks at global best practice for inspiration, and takes us through ten steps to developing a content marketing strategy.
Thursday 23 April: Developing a digital content marketing strategy.
Edge Strategy Director Richard Parker looks at global best practice for inspiration, and takes us through ten steps to developing a content marketing strategy.
We are living in an age where a great content idea, exploded out through digital media, can be both more effective and cost effective than traditional advertising. We are living in an age where brands are seeking to become publishers - to own access to audiences rather than paying for it. Content is at the heart of both of these shifts in marketing thinking - and spend. But where to start? At the beginning, obviously.
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