emily bull, ep, content marketing, content agency, head of video, edge, sydney marketing, content marketing
Fergus Stoddart
This is a post by Fergus Stoddart

Emily Bull has joined us at Edge as the Head of Video. Bringing over 15 years’ experience, Emily has worked with numerous high profile clients including BUPA, Macquarie, P&G, Nokia, Mars, Nike, Ferrari, Xbox, Lexus, and Telstra.

Bull is the Co-founder and Executive Producer of award winning branded content agency hellofuture.tv. She is also the Australasian BCMA Chapterhead, and the Spike Asia Awards 2015 Branded Content & Entertainment Jury President.

Bull says, “I am excited to work with Edge, the agency understands integrated digital marketing so I can combine my video experience with some big content thinking. We all know the power of video, with engagement rates of 600% more than print or direct mail combined, video is starting to drive customers’ online experience.”

Capitalising on Bull’s expertise, we will be significantly ramping up video production with new works underway for Volkswagen, AAMI, Lendlease and Petbarn. We will be creating over 60 videos for these clients in the next quarter and have forecasted to produce over 300 by the end of the financial year.

“Demand from clients for video content is exploding so we have increased our capability accordingly. Alongside our new in-house studio, Emily joining the team helps us scale.  We can utilise her vast experience to navigate some of the specific nuances of video production,” says Fergus Stoddart, Managing partner and Commercial Director.