Booyah! Edge have just found out we’ve been shortlisted in the 2017 AC&E Awards’ Branded Content category for our Nulon campaign Born This Way.

Our client Nulon is an indie Aussie motor oil company proud to be taking on some global heavyweights such as Shell, Castrol and Valvoline – and Edge’s Born This Way content campaign has been instrumental in their success in really taking it to said big boys in terms of market share. Not only have our videos reached 2.5m Aussies in the target demo of car nuts and engine modifiers, clocking up over 7.5m views and counting, but the content has driven a 48% boost in Nulon’s synthetic oil sales.

According to AC&E Awards’ judging criteria, the Branded Content category “rewards the successful creation of, or natural integration into, original content by a brand.”

“Needless to say, we’re mighty chuffed to be in the running, but even more so given the especially strong field in this year’s line-up,” says Fergus Stoddart, Edge’s Commercial Director. “It’s a stellar result for everyone at Edge, yes, but also for Nulon, because the awards are judged not only on creativity but effectiveness – so we’re proud to be able to say the content we create makes a quantifiable impact on our clients’ bottom line.”

The winners of the 2017 AC&E Awards will be announced at a gala dinner on Tuesday October 26, so fingers crossed Edge get the final nod.