Apia Adventure Time
Dan King
This is a post by Dan King
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We recently launched a campaign for Apia. The specialist over-50s travel insurance brand wanted to build awareness and drive sales amongst travel lovers during the key seasonal period.

We came up with ‘Adventure Time’ – a reminder to over 50 year olds that it’s never time to stop exploring, especially when you've got the right travel insurance. The campaign was executed using three different different pieces of creative to reach out to both new and existing audiences via Facebook.

Our Adventure Time video shares the story of Cheryl and her 1970s holiday that has inspired her ongoing passion for travel. We then supported the campaign with a blog post that gave ‘tips for planning a holiday off the beaten track’. Lastly, a direct-response Facebook carousel highlighting Apia Travel Insurance proof points was created to reach users.

See the Adventure Time video below:

Adventure Time | Apia

When was the last time you went travelling? We found out why Cheryl thinks exploring the world can keep that ‘twinkle in your wrinkle!’

Posted by Apia on Sunday, 14 January 2018