Edge editor to speak at ADMA event

Edge editor Faye James will speak about what she does best – content – at this week’s Association for Data-driven Marketing & Advertising (ADMA) course module.

Faye will focus on how to create content, distribute it across various channels and measure its performance while sharing some examples of brilliant content.

The event on Wednesday 26 March and hosted by ADMA is aimed at students in the field of marketing. There will be nine other guest speakers over the course.

Faye’s career in publishing spans 16 years and three continents. She worked as publishing manager for Weight Watchers Australasia, where she headed up the development and production of all publishing content across print, online and mobile platforms. Faye also worked for Harper’s Bazaar ArabiaELLE UK and GLAMOUR UK.