In support of International Women’s day and the AFL Women’s League, AAMI is turning the word ‘her’ into ‘hero’.
The online content piece created by Edge features AFL star Laura Bailey who is preparing for a game while comments flash in the background as to why she shouldn’t play AFL.
In the beginning, comments such as ‘Should we let her play?’ and ‘Aren’t there more appropriate sports for her?’ are shown. However, as the video progresses, the comments shift to positive, such as ‘It’ll be hard to beat her’ and ‘Her skills are like nothing we’ve seen,’. This all leads to the moment where the word ‘her’ changes to ‘hero’.
Read full article on on Mumbrella.
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All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2016 unless noted otherwise.
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