A change is in the air. The era of short-form content is coming to an end with reports that Twitter will be abandoning its 140-character limit in favour of a program that allows longform content to be uploaded. With 85 per cent of mobile users’ time spent engaging with apps, the availability of longform content on Twitter will only increase the time spent on the platform – which is great news for marketers.  Read more.


If you love Instagram you’ve probably already imagined how awesome it would be to be paid to do it … but being a professional instagramer might be more rewarding than you think. A recent study by WWD indicates the top bloggers on Instagram can earn anywhere between $5000 - $25,000 per post, and brands are willing to pay top dollar with affiliate programs delivering strong ROI. Who’s up for a career change in 2016?  Read more.


Leveraging trending topics is a crucial aspect of any impactful content marketing strategy. From scouring subreddit’s to analysing the relevance of Twitter and Facebook, the Content Marketing Institute reveals six tools to help you turn trends into valuable content. Read more.


After two months of waiting, this week Twitter has integrated Periscope into its news feed, meaning users will no longer have to download periscope as a separate app. Periscope users are watching 40 years of content every day. Combined with services such as Vine, brands now have a much broader platform offering from which to tell their stories. Read more.


Edge’s latest content piece for Volkswagen Australia put forward the question: how many surfaces could we get the latest Golf Alltrack onto in the course of one day? The answer, as it turned out, was quite a few!  Read more.