In response to the growing demand for paid media solutions to drive reach for content, Edge has officially launched its performance media arm.
Edge has historically focussed on building owned media assets (social media properties, brand and content publishing platforms, custom magazines, loyalty programmes). However, when algorithms changed-up across social channels, the agency moved to a paid and organic model for “always-on content”, working with influencers on ad hoc projects as well as building branded content partnerships to help drive reach.
As of this month, the agency is now moving to an integrated model, offering a full suite of digital media services across their Sydney and Melbourne offices including: SEM, paid social media across Facebook, Instagram, Snapchat, Twitter and Youtube, display, native, content discovery platforms, branded content partnerships and influencer programs.
Find out more here.
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