The killer headline
Opinions
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Culture

As featured in B&T Magazine, 22 June 2015

Edge Senior Subeditor Helen Eva takes a look at one of the great publishing devices that may be heading for extinction.

Former New York Post Managing Editor Vincent A. Musetto, the man affectionately known as ‘VA’ died in early June at the age of 74. Aside from his incisive editing skills and quirky sense of humour, VA will long be remembered for one of the most famous front-page headlines in newspaper history – ‘Headless Body in Topless Bar’ – which not only succinctly summed up a gruesome murder in a seedy Queens joint but was subsequently used on T-shirts and for the title of a movie.

As print rapidly loses ground to digital, VA’s legacy may, indeed, become the stuff of legend. There is no place for the witty, punchy headline in today’s SEO-centric publishing world. Online content demands lengthier, more literal headings that are peppered with keywords and tailored to those ever-scouring search engines.

Read the full article on B&T