Edge partners with global innovation tracker TrendWatching to offer brand innovation service.
TrendWatching specialises in tracking consumer trends globally and then providing insights for companies wanting to innovate. Edge's partnership with TrendWatching means it will provide training using TrendWatching’s innovation framework and as part of a series of workshops for clients and brands.
The TrendWatching workshops and framework will form part of Edge’s Co.Lab brand innovation offering, which launched recently with a hackathon for Optus (more details on which here).
See the full B&T article here.
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