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Edge recently launched Crown Group’s inaugural edition of luxury lifestyle magazine Crown Lounge and leading insurance industry magazine, the Journal, for ANZIIF.

Print magazines offer a point of difference and a tactile communications vehicle that has high impact with audiences. Edge managing partner Fergus Stoddart commented, “Print is enjoying a resurgence as brands struggle to engage customers in the competitive digital world. Digital properties are struggling for two minutes of eyeball time, while magazines are enjoying over 20 minutes.”

Crown Lounge is a high-end magazine covering finance, leadership, travel, fashion and architecture that brings to life the luxury lifestyle that Crown’s apartments afford. Crown Lounge will be published quarterly and distributed to Crown Group’s 3500 Platinum Club members.

Crown Group CEO Iwan Sunito said, “The launch of Crown Lounge marked the realisation of a long-held ambition to provide the entrepreneurial community, Crown Platinum Club, with a platform to share in its successes, dreams and passions.

“We are absolutely thrilled to launch Crown Lounge to our Crown Platinum Club members. Crown Lounge provides a unique opportunity to unite thought-provoking, topical lifestyle content for our astute readers under the one title. Our clients have a wealth of experience and we’re confident Crown Lounge will offer a buffet of content to satisfy their tastes.”

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Pic: Crown Group CEO Iwan Sunito (left) and representatives of the Edge team hoist the framed first edition of Crown Lounge at the magazine’s launch party.

ANZIIF’s publication, the Journal, will be published quarterly by Edge to serve ANZIIF’s 15,000 members across Australia, New Zealand and overseas, providing key information and insights for this professional audience. The Journal adds value to ANZIIF’s membership proposition as the leading provider of education and training services for the insurance industry.

ANZIIF CEO Prue Willsford said, “The Journal has a long history and we are proud to present a new magazine that reflects the changing needs of insurance professionals and the broader finance industry. This means recognising the role that women play in the business, the globalisation of insurance, and the need for not only technical insurance content but also resources relating to business and people management and advancing your career.”

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