An extract from B&T Online, 20 April 2015
The term “Brand Newsroom” itself may be a buzzword but the evolution is nothing new. Brand newsroom teams are generally smaller than their newspaper cousins and members wear many hats. This ’slashie’ model makes for efficient creation of expert content that is quickly distributed.
The point is for people to see content, like it and share it; to create a ready-made army of advocates who are open wide to your brand’s messages. In time your brand sentiment improves, as does the size of your audience.
Here are Edge group account director, Andie Tickner’s tips:
Setting a daily structure can be a great way to create dedicated time for ideas, feedback and approvals. Find a process that works for your brand and be ready to view this as an ever-evolving model.
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