This is a post by Fergus Stoddart
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Culture

The latest campaign from content agency Edge for The Alcohol and Drug Foundation (ADF) reveals the hidden harm of pharmaceutical misuse.

The ADF aims to prevent the harm caused by alcohol and drugs in Australia by connecting with those at risk through community initiatives, public awareness and advocacy. This campaign works to bring to light the hidden harms of pharmaceutical (both prescription and non-prescription) misuse within the Australian population.

The core of the creative idea is "beware the hidden harm of pHARMaceuticals".

 

To view the campaign video and full article click here.