Edge help AAMI spread the festive news that they have extended their roadside assistance to sleighs
Christmas is a high-pressure period for Santa Claus, so AAMI's decision to offer roadside assistance to sleighs was surely music to his ears. But there's one person who was even more excited about this news – his elf mechanic, Sven, who starred in the video we produced with AAMI to support the campaign.
Our mini mockumentary was filmed in a garage and shared just how busy Christmas is for Sven Svenson, Santa's overworked elf mechanic. Present deliveries of the past hundred or so years have been highly stressful for him, so news of AAMI's updated policy went down a treat.
We amplified the campaign with social activation through blog posts that gave handy car tips to help people prepare their vehicles for the long drives they may be making to see friends and family during the holiday season. AAMI tow trucks carrying Santa's broken down sleigh also made their way around Sydney, Melbourne and the Gold Coast.
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