“If you are not changing faster than the world around you, you are going backwards. It’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. His passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. He has enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference, B&T MAD Week and the CMO Summit, and driving the content agenda.
Who would play you in a film? Harrison Ford in Indiana Jones, obviously.
If you were planning a music festival, who – dead or alive – would be your headliner? AC/DC.
You're given an airplane ticket to anywhere in the world – where do you choose to go? It would be a helicopter to the top of the Rockies. Fresh air, powder, adrenaline and spills.
What's your favourite memory? Sailing holidays as a kid. Endless adventures, new destinations every day and eating under the stars every night.
Who is your inspiration? Wilfred Stoddart: Legend wholesale grocer, humble leader, great dad and a constant source of fun.
You're on a desert island – what album have you brought with you? Now 1,2,3,4,5,6,7,8,9..
What would be your death-row dinner? Chips and gravy.
Why Edge? The opportunity to change an industry with some of the most talented people I've ever met.
Mid-weight Copywriter - Sydney
One of our Copywriters is off to Hollywood, and it’s left one of our Art Directors in need of a new partner.
So we're looking for a shit-hot midweight Copywriter to partner up as the next dynamic duo to develop great ideas across a wide range of amazing client brands in every channel – film, social, experiential, integrated, new media. You must have solid experience in an ad agency, working in a creative duo, tackling briefs,...
AD AGENCY INTERNSHIP – CREATIVE - Sydney
Are you doing an advertising creative course, such as AWARD School or Miami Ad School?
We can help you blitz it.
Edge is offering a 3-month internship to two talented students (an aspiring Copywriter and an aspiring Art Director). You’ll get to be inside a real ad agency during the day, while studying your course in
You’ll get to stretch your brain on real briefs alongside our creative teams, and in...
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2017 unless noted otherwise.